Brand System / Guidelines

Brand Guidelines

Rules for consistent, premium brand communication. Every surface, sentence, and signal of VELYON.

01 — Voice

Voice & Tone

How VELYON sounds across every channel and document.

Professional

  • Authoritative without being corporate
  • Approachable for both lawyers and engineers
  • Free of jargon and filler words
"VELYON orchestrates compliance across jurisdictions."

Precise

  • Every word serves a deliberate purpose
  • Quantify claims with concrete numbers
  • Avoid vague qualifiers and hedging
"Reduce review time by 73% with structured intake."

Confident

  • Direct statements, never tentative
  • Use imperative verbs in headlines
  • Lead with capability, not aspiration
"We build the operating system for modern law."

Technical

  • Comfortable with depth and complexity
  • Explain technical detail in plain language
  • Show, then tell — code and data first
"Schema-validated outputs. Deterministic agents. Audit trails."

Tone Spectrum

Slightly formal — never stiff, never casual.

30% Casual
FormalCasual
LitigatorVELYONConsumer SaaS
02 — Writing

Do's & Don'ts

Concrete examples of voice in practice.

Headlines
Do

Command your compliance.

Don't

Try our compliance tool today.

Body Copy
Do

VELYON eliminates manual reconciliation.

Don't

VELYON can help with reconciliation tasks.

Call-to-Action
Do

Start now

Don't

Click here to maybe get started

Technical Claims
Do

99.7% uptime SLA, region-redundant.

Don't

Very reliable, available service.

Product Features
Do

Sub-200ms query latency at p99.

Don't

Lightning-fast, blazing speeds.

Outcomes
Do

Cut intake review from 4 hours to 12 minutes.

Don't

Save tons of time on intake reviews.

Authority
Do

Built for AmLaw 200 in-house counsel.

Don't

Great for businesses of all sizes.

Voice
Do

We ship every Friday.

Don't

Our team tries to deploy frequently.

03 — Identity

Logo Usage Rules

The mark is the most concentrated form of the brand. Protect it.

Status
Rule
Specification
Minimum size
32px height — anything smaller compromises legibility
Clear space
Maintain 1× logo height of clear space on all sides
Dark backgrounds
#0A0A1A Obsidian and #1A1A4E Navy approved
Light backgrounds
#FFFFFF and #F5F5F5 approved with dark logo variant
Gradients behind logo
Reduces contrast and dilutes brand authority
Rotation or skewing
Always present at 0° — never rotate, mirror, or distort
Drop shadows or glows
Effects are reserved for application UI, not the mark
Color modification
Use approved palette only — no recoloring permitted
VELYON

On Obsidian — approved

VELYON

On Pure White — approved

04 — Color

Color Usage Rules

Disciplined palette application creates premium perception.

01

Azure is reserved

Use Primary Azure exclusively for CTAs and primary actions. Overuse erodes hierarchy and dilutes attention.

02

Red means error

Never apply red to non-error UI. Red is reserved for destructive actions, validation, and system failures only.

03

Contrast standards

Body text meets WCAG AA (4.5:1 minimum). Critical legal text — disclaimers, signatures — meets AAA (7:1).

04

Background hierarchy

Layer surfaces from Obsidian → Navy → Azure. Never reverse the gradient — depth always reads back-to-front.

05 — Typography

Typography Rules

Three families. Strict roles. No overlap.

Plus Jakarta Sans
Display

All headings (H1–H6) and display type

Never use for long-form body or legal text

500–700
1.2
Inter
Body

All body, UI labels, and paragraph text

Never use for headings or hero display

400–600
1.6
JetBrains Mono
Mono

Code snippets, file paths, technical IDs

Never for prose, marketing, or headings

400–500
1.5

Heading

Command. Control. Comply.

Body

VELYON eliminates manual reconciliation across jurisdictions, agreements, and obligations.

Code

velyon.compliance.validate()

06 — Templates

Document Templates

Pre-approved layouts for every brand touchpoint.

MEMO
Template

Legal Memorandum

Formal long-form document with hierarchical citations

CTA
Template

Client Briefing

Glassmorphic deck for executive engagements

Template

Technical Report

Data-heavy layout for compliance benchmarks

Template

Marketing One-Pager

Gradient visual pager for sales enablement

One brand. Zero ambiguity.

These guidelines are mandatory across all VELYON surfaces, products, and partner communications.